Creativity 50: Craig Dubitsky, Founder, Hello

We have Mr. Dubitsky to thank for adding happiness to the oral hygiene aisle with his line of Hello products -- toothpaste, toothbrushes and mouthwash in whimsical designer packaging that stands out boldly against the tube traditionalists. Here, Mr. Dubitsky discusses how it's hard to be "simple" and the importance of bringing friendliness – not fear – to marketing. Read his Creativity 50 profile here.

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