Creativity 50: Craig Dubitsky, Founder, Hello

We have Mr. Dubitsky to thank for adding happiness to the oral hygiene aisle with his line of Hello products -- toothpaste, toothbrushes and mouthwash in whimsical designer packaging that stands out boldly against the tube traditionalists. Here, Mr. Dubitsky discusses how it's hard to be "simple" and the importance of bringing friendliness – not fear – to marketing. Read his Creativity 50 profile here.

Published on Apr 10, 2015


Apr 10, 2015
Creativity 50

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.