Creativity Top 5: The Best Brand Ideas of the Past Week
Meet 'Catstarter,' Meow Mix's Kickstarter for Cat-Related Projects
Published on Mar 19, 2014
Ad Age's Creativity presents the most innovative ideas in advertising and marketing of the previous week. Among this week's favorites, Meow Mix's Catstarter, which backs your feline-related innovations, and the latest in wearable technology -- a Foxtel soccer shirt that lets viewers feel what the players are experiencing on the pitch.