Creativity

It's Back! The Creativity Top 5: See the Best Brand Ideas of the Past Week

A Run-Down of the Most Innovative Brand Ideas of the Past Week

By Ann-Christine Diaz. Published on Mar 24, 2017

Editor's Pick

The Creativity Top 5 has returned. Each week, we'll present the best ideas in brand creativity -- and we're not just talking about traditional commercials and ads. In this space, you'll see the smartest moves in content, technology, entertainment, product development, PR, experiential and more -- all the genius ideas marketers and agencies have conceived to connect with consumers in meaningful, useful and entertaining ways.

This week, we feature "reboots" of famous pop culture hits; a pet food brand's devious strategy to encourage dog adoption; Toyota's smart outdoor campaign designed to sell cars and help the environment; and Zocdoc's clever method to improve its own customer service.

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About

Credits

Date
Mar 24, 2017
Agency:
Office of Baby
Art Director:
Kelsey Shang
Client:
Creativity Top 5
Agency:
Crispin Porter + Bogusky
Creative Director:
Michael Hagos
Agency:
COLENSO BBDO
Executive Creative Director:
Nathan Frank
Executive Creative Director:
Paul Caiozzo
Producer:
Connor Hull
Developer:
Scott Leisawitz
Director:
Richard Curtis
Director:
Matt Lenski
Production Company:
Arts & Sciences
Production Company:
Exit Films
Director:
Adam Gunser
Sound Design:
Franklin Road
Media Agency:
Starcom

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