Crest's Clever Ads Play With Text and Film to Show 3D Strips' Whitening Powers
Flashing a Smile Makes a World of Difference
Published on Apr 30, 2015
Editor's Pick
Hispanic agency Conill came up with a simple, yet surprising way to illustrate the tooth brightening power of Crest 3D Whitestrips. A pair of spots shows a man in familiar scenarios -- hitting on a woman at a party, and asking his boss for a raise. It appears as if things didn't go his way, and text that appears on the screen suggests as much:
"Of course, he was not going to get her number."
"Clearly, he was not going to get the raise."
But all of a sudden, the man flashes his pearly whites, causing the "not" in each line to disappear, and proving "you can get anything with a white smile."
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Credits
- Date
- Apr 30, 2015
- Agency:
- Conill
- Client:
- Crest
- SVP, Chief Creative Officer:
- Javier Campopiano
- VP of Executive Creative Direction:
- Hernan Cerdeiro
- VP of Executive Creative Direction:
- Diego Yurkievich
- Copywriter/Associate Creative Director:
- Juan Cruz Vassallo
- Art Director/Associate Creative Director:
- Hernan Pettinaroli
- VP, Director of Integrated Production:
- Rodrigo Vargas
- Production Manager:
- Allan Rivera
- VP, General Manager:
- Jasper Nelissen
- VP, Client Services Director:
- Beatriz Del Amo
- Social Media Supervisor:
- Juan Pablo Garcia
- VP Group Planning Director:
- Tom Lanktree
- Project Manager:
- Katia Quiñones
- Director:
- Jorge Colón
- Production House:
- Letca Films
- Post Production House:
- Moving Forward Studios – Leo Lovera
- Music:
- Personal Music
- Composer:
- Alexis Estiz
- Sound Design:
- Luis Gomez
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