Creativity

Cricket Cola: Just Call it "Liquid Pot"

At last month's New York Addys, brand-building agency Powell (www.powellny.com), whose current Rheingold nightshades art project is the essence of downtown beer hip, w

Published on Apr 08, 2004

Editor's Pick

At last month's New York Addys, brand-building agency Powell (www.powellny.com), whose current Rheingold nightshades art project is the essence of downtown beer hip, won a Silver in the Beverages Packaging category for that most curious of products, Cricket green tea cola. Yup, a blend of green tea and cola, it's not a metaphor. "The client presented us with this new product without a position or name, in a market fleeing cola and flooded with green tea gimmicks," explains Neil Powell. "We began by theorizing, and proving through testing, that the consumer exodus from cola has been based on health, not taste. Big brands, aware of this fact

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About

Credits

Date
Apr 08, 2004
Agency:
Powell
Design:
Powell
Client:
Cricket Cola
CD/Designer:
Neil Powell
Copywriter:
Josh Rogers
Designer:
Omar Mrva
Copywriter:
Alison Kosakowski
Production Manager:
Elisa Carson

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