Creativity

Cricket Holds a Great, Big Party to Promote Its 'Great, Big Network'

Argonaut's Playful Animated Spot Promotes Network's Low Price and Broad Coverage

By Ann-Christine Diaz. Published on Jul 12, 2016

Editor's Pick

It's a big, bright colorful party in Cricket Wireless' new animated spot promoting its broad, wallet-friendly and hassle-free coverage, created out of Argonaut. The film stars the brand's cast of whimsical characters having all sorts of fun -- even if they're bedridden at a hospital or under attack by a dinosaur -- because Cricket's "Great, Big Network" has got them covered.

The film, titled "The No-Duh Uh-Huh Obvious Call," is out and out joyous, thanks to whimsical animation from Psyop and cheery music from Barking Owl. And it's a refreshing departure from the claims- and stats-based messaging that dominate the category.

The ad debuted during the MLB All-Star game and will run during ABC's ESPYS broadcast on July 13.

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About

Credits

Date
Jul 12, 2016
Agency:
Argonaut
Client:
Cricket Wireless
Production Company:
Psyop
Music:
Barking Owl

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