Cricket Holds a Great, Big Party to Promote Its 'Great, Big Network'

Argonaut's Playful Animated Spot Promotes Network's Low Price and Broad Coverage

Published on

Editor's Pick

It's a big, bright colorful party in Cricket Wireless' new animated spot promoting its broad, wallet-friendly and hassle-free coverage, created out of Argonaut. The film stars the brand's cast of whimsical characters having all sorts of fun -- even if they're bedridden at a hospital or under attack by a dinosaur -- because Cricket's "Great, Big Network" has got them covered.

The film, titled "The No-Duh Uh-Huh Obvious Call," is out and out joyous, thanks to whimsical animation from Psyop and cheery music from Barking Owl. And it's a refreshing departure from the claims- and stats-based messaging that dominate the category.

The ad debuted during the MLB All-Star game and will run during ABC's ESPYS broadcast on July 13.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jul 12, 2016
Cricket Wireless
Production Company:
Barking Owl
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age