It's a big, bright colorful party in Cricket Wireless' new animated spot promoting its broad, wallet-friendly and hassle-free coverage, created out of Argonaut. The film stars the brand's cast of whimsical characters having all sorts of fun -- even if they're bedridden at a hospital or under attack by a dinosaur -- because Cricket's "Great, Big Network" has got them covered.
The film, titled "The No-Duh Uh-Huh Obvious Call," is out and out joyous, thanks to whimsical animation from Psyop and cheery music from Barking Owl. And it's a refreshing departure from the claims- and stats-based messaging that dominate the category.
The ad debuted during the MLB All-Star game and will run during ABC's ESPYS broadcast on July 13.