Creativity

Cross Israel Highway 6: Choose Road 6 - (B)

Family trip.

Published on Dec 11, 2012

Editor's Pick

Israel's Highway 6 is a long toll road that saves people time -- but since they have to pay to take it, customers might be a bit reluctant. ACW Grey underscores the importance of the time you save by taking the road with two simple print ads that show how much time you're really spending in the car, and how little is left over to actually have fu

n.

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About

Credits

Date
Dec 11, 2012
Agency:
ACW Grey Tel-Aviv
Chief Creative:
Tal Riven
Client:
Cross Israel Highway 6
Creative Manager:
Moti Rubinstein
Copywriter:
Shay Chikotay
Art Director:
Omer Prizant
Photographer:
Guli Cohen

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