Creativity

CruiseShipCenters: Dreams

Vancouver-based CruiseShipCenters wants to cruise to the top of travelers' minds and drop anchor there, with the aid of this direct mail campaign from Grey Northwest. The hopeful cruise/CruiseShipCenters instant connection is demonstrated by

Published on Dec 06, 2006

Editor's Pick

Vancouver-based CruiseShipCenters wants to cruise to the top of travelers' minds and drop anchor there, with the aid of this direct mail campaign from Grey Northwest. The hopeful cruise/CruiseShipCenters instant connection is demonstrated by this "immediate mental link," says CD Craig Redmond, in which "everyday objects and situations that inspire the thought of taking a cruise are punctuated by an immediate call to action to visit the website." But it's OK if you get ice cream first. Photography by Hans Sipma, HansSipma.com.

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About

Credits

Date
Dec 06, 2006
Creative Director:
Craig Redmond
ACD/Art Director:
David Wong
Copywriter:
Craig Redmond
Photographer:
Hans Sipma
Retoucher:
Bart Alan
Client:
CruiseShipCenters
Agency:
Grey Worldwide Northwest

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