Creativity

Crunch Fitness: Impersonal Trainers

DiMassimo Brand Advertising's Crunch Fitness work has such a reputation for being different, it's not a big surprise to find a campaign that mock- showcases Crunch trainers, driven by idiotic copy presented in a sort of Playboy c

Published on Oct 23, 2003

Editor's Pick

DiMassimo Brand Advertising's Crunch Fitness work has such a reputation for being different, it's not a big surprise to find a campaign that mock- showcases Crunch trainers, driven by idiotic copy presented in a sort of Playboy centerfold style. But even if you're going to have joke text like "Turn-offs: Tube socks, Wednesdays, Victorian architecture, surely it's an easy enough matter to find some perfectly photogenic real trainers, instead of the models we're told were used instead? "To be honest, we didn't pay the models enough to make it worth a real trainer

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About

Credits

Date
Oct 23, 2003
Photographer:
Abe Spear
Copywriter:
Phil Gable
Art Director:
Joe Kantrowitz
Associate Creative Director:
Julie Lamb Marsh
Executive Creative Director:
Mark DiMassimo
Client:
Crunch Fitness
Agency:
DiMassimo

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