Canadian Guys Get A Painful Waxing For Testicular Cancer Awareness

Campaign Is The Latest Attempt To Shock Young Men Into Awareness

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In the latest risque attempt to raise awareness of testicular cancer, Testicular Cancer Canada has pulled off what appears to be an eye-wateringly painful stunt. They invited 20 men to come and get their testicles waxed, and filmed their facial expressions as they underwent the procedure. The resulting video, created via a collaboration between Canadian production house Crush and BBDO Toronto, is the latest in a series of attempts by organizations to grab the attention of young men who aren't aware that they need to check their testicles regularly, by are tending towards shock/humorous tactics. Previous examples have included Male Cancer Awareness in the UK persuading U.K. celebrities to "go commando" and wear no pants and Orchid, which developed a Christmas tree ornament in the shape of balls.

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Apr 02, 2014
BBDO Toronto
Production Company:
Executive Creative Direction:
Gary Thomas
Executive Creative Director:
Peter Ignazi
Executive Creative Director:
Carlos Moreno
Creative Director/Director:
Andre Arevalo
Assistant Creative Director:
David Whiteson
Assistant Creative Director:
Nancy Crimi-Lamanna
Nancy Crimi-Lamanna
Timothy Welsh
Natalia Winardi
Assistant Director:
Errol Colautti
Offline Post Production:
Panic & Bob
Offline Editor:
Steve Puhach
Offline Editor:
Kat Webber
Online Post Production:
Flame Artist:
Andre Arevalo
Flame Artist:
Greg Dunlop
Color Transfer:
The Faculty
Senior Colorist:
Daniel J. Kelly
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