Words With Friends Goes Large in Kraft Tie-Up

Biggest ever WWF game promotes Crystal Light Liquid

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Kraft is promoting its new Crystal Light Liquid (which adds customizable flavors to water) by partnering Zynga in what's said to be the largest ever Words With Friends game. The game, which runs tomorrow (May 8th) from 8-11 p.m. EST.,will be projected on an eight-storey-high game board in New York City and live-streamed online through the Words With Friends Facebook app.

Words with Friends fans are invited to play simultaneously via mobile device, tablet or computer. There will be two teams, and all players can play for both teams (whether playing live at the game board or online) and will receive the same seven letter tiles as the rest of their team. Each player has two minutes to create their best word and one randomly chosen word will be projected on the official giant projected game board, at The Maritime Hotel (363 W. 16th Street).

Everyone who submits a word has a chance to enter into a sweepstakes to win a VIP trip, and other prizes are available from both Kraft and Zynga.

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May 07, 2013
Crystal Light
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