Optical Store's Branding Doubles as a Workout for Your Eyes

Beautiful Design Is Useful Too

Published on

Editor's Pick

Russian eyecare retailer Culturavision recently debuted a new branding system that actually doubles as a workout for customers' eyes.

Agency Red Pepper developed the company identity, which draws its designs from real eye-care exercises that patients can use to maintain proper visual health. Culturavision's packaging, collateral, point of sales and branding all feature patterns reflecting eye movements patients can practice to help improve or maintain their vision and reduce eye stress.

So while the design is easy on the eyes, it makes them work hard too.

According to the agency's Chief Creative Danil Golavonov, the campaign brief was to build a loyal relationship with the brand's premium and upper-middle class consumer targets through design communication.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Oct 27, 2015
Red Pepper
Chief Creative Officer:
Danil Golovanov
Cultura Vision
Creative Director:
Ivan Sosnin
Art Director:
Julia Uzkih
Art Director:
Natalya Kotovskaya
Alena Podgornaya
Dinara Keksina
Yana Shmailova
Project Manager:
Darya Lunegova
Case Study:
Evgeny Kharchenko
Music Track:
Track Artist:
Gilligan Moss
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age