David Hasselhoff Loves his Convenience Store 'Iced Hoffee'

Cumberland Farms campaign features 'Baywatch' star

Editor's Pick

David Hasselhoff really loves Cumberland Farm's iced coffee -- excuse us, "Iced Hoffee." So much so that the Baywatch star is willing to sing about it, on a beach, completely un-ironically. In a music video by Full Contact Advertising in Boston, the sometimes-pop star advertises the amazing drink that is the iced java -- "Full house blend I'm gonna pick you up/In the hot summer sun I'm gonna sip you up." As AdAge reports, Hasselhoff has participated in an ad campaign for the convenience store chain before. 

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About

Credits
Date
Jul 03, 2013
Agency:
Full Contact
Client:
Cumberland Farms
Creative Director:
Marty Donohue
Creative Director:
Tim Foley
Art Director:
Kevin Barlow
Copywriter:
Chris Milne
Broadcast Producer:
Steve Oare
Production Company:
Redtree Productions
Director:
Adam Cameron
Cinematographer:
Giorgio Scali
Executive Producer:
Eric D'Amario
Editorial:
Peel & Eat
Editor:
Joel Walker
Effects:
Brickyard VFX
VFX Designer:
Dave Waller
VFX Producer:
Ellen Schmitt
Music Company:
Asche & Spencer
Composer:
Thad Spencer
Composer:
Matt Locher
Recording Studio:
Soundtrack
Audio Engineer:
Mike Letourneau
Post Production:
Nice Shoes
Colorist:
Lez Rudge
Category
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