Creativity

David Hasselhoff Loves his Convenience Store 'Iced Hoffee'

Cumberland Farms campaign features 'Baywatch' star

Published on Jul 03, 2013

Editor's Pick

David Hasselhoff really loves Cumberland Farm's iced coffee -- excuse us, "Iced Hoffee." So much so that the Baywatch star is willing to sing about it, on a beach, completely un-ironically. In a music video by Full Contact Advertising in Boston, the sometimes-pop star advertises the amazing drink that is the iced java -- "Full house blend I'm gonna pick you up/In the hot summer sun I'm gonna sip you up." As AdAge reports, Hasselhoff has participated in an ad campaign for the convenience store chain before. 

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jul 03, 2013
Agency:
Full Contact
Client:
Cumberland Farms
Creative Director:
Marty Donohue
Creative Director:
Tim Foley
Art Director:
Kevin Barlow
Copywriter:
Chris Milne
Broadcast Producer:
Steve Oare
Production Company:
Redtree Productions
Director:
Adam Cameron
Cinematographer:
Giorgio Scali
Executive Producer:
Eric D'Amario
Editorial:
Peel & Eat
Editor:
Joel Walker
Effects:
Brickyard VFX
VFX Designer:
Dave Waller
VFX Producer:
Ellen Schmitt
Music Company:
Asche & Spencer
Composer:
Thad Spencer
Composer:
Matt Locher
Recording Studio:
Soundtrack
Audio Engineer:
Mike Letourneau
Post Production:
Nice Shoes
Colorist:
Lez Rudge

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.