Currys PC World: Metaller

U.K. Retailer Currys PC World Imagines Some Hilarious Scenarios

Published on

Editor's Pick
This funny new campaign from U.K. retailer Currys PC World imagines how you might start to fantasize about all the great technology you can buy at its stores. The ads, by Abbott Mead Vickers BBDO and directed by The Bobbsey Twins From Homicide at Blink, include this one, where a Dad's new oven lets him imagine himself as a sexy top chef, as well as a second spot about a children's entertainer who has a fantasy life as a heavy metal guitarist thanks to his entertainment system, and another about a woman who daydreams about how her refrigerator's icemaker could transport her to a lifestyle of exotic cocktails. In each scenario, brutal reality intrudes to bring each character down to earth with a bump.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Mar 17, 2015
Abbott Mead Vickers BBDO
Currys PC World
The Bobbsey Twins From Homicide
Executive Creative Director:
Alex Grieve
Executive Creative Director:
Adrian Rossi
Andrew Studholme
Production Company:
Executive Producer:
James Bland
Agency Producer:
Polly Lowles
Creative Director:
Clark Edwards
Christopher Sabogal
Ed Cheeseman
Post Production:
The Mill
Clark Edwards
Agency Planner:
David Edwards
Agency Planner:
Sarah Sternberg
TV Producer:
Polly Lowles
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age