Creativity

Anyone for the Brain Special? CW Promotes 'iZombie' With Food Trucks

Cerebrum-Shaped Food Is On the Menu in New York and Chicago

Published on Mar 12, 2015

Editor's Pick

To promote its new horror comedy show "iZombie," the CW has created some branded food trucks that are roaming New York and Chicago stocked with items that might tempt the tastebuds of the undead.

Options on the menu include cerebrum-shaped cake pops and ramen burgers. As well as ordinary pedestrians (and zombies), the trucks will also target those who work at media agencies including OMD and Starcom.

Read more about the campaign over at AdAge.com.

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About

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Date
Mar 12, 2015
Client:
CW

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