CW: Live Twitter Feed in Print -- 1

There's a cellphone in my ad!

Published on Sep 24, 2012

Editor's Pick

The CW and media agency OMD have teamed up for a "video-in-print" magazine insert in Entertainment Weekly, that adds a 3G data connectivity chip into paper to create a pretty cool integration of the digital and the tangible.

The paper insert will have a super-thin cellphone screen that exhibits a "Live Twitter Feed" to spotlight the chatter behind Fall's newest shows. The screen will also display a video featuring the stars of new CW series, "Emily Owens, MD." Check out more photos on the right.

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Sep 24, 2012
chief innovation officer:
Jonathan Haber
Ignition Factory - West Coast Director:
Marc Simons
Ignition Factory - Associate Director:
Naz Riahi
EVP Marketing:
Rick Haskins
VP Media Strategies:
Caty Burgess

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