Creativity

CW: Live Twitter Feed in Print -- 2

There's a cellphone in my ad!

Published on Sep 24, 2012

Editor's Pick

The CW and media agency OMD have teamed up for a "video-in-print" magazine insert in Entertainment Weekly, that adds a 3G data connectivity chip into paper to create a pretty cool integration of the digital and the tangible.

The paper insert will have a super-thin cellphone screen that exhibits a "Live Twitter Feed" to spotlight the chatter behind Fall's newest shows. The screen will also display a video featuring the stars of new CW series, "Emily Owens, MD." Check out more photos on the right.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 24, 2012
Agency:
OMD
chief innovation officer:
Jonathan Haber
Client:
CW
Ignition Factory - West Coast Director:
Marc Simons
Ignition Factory - Associate Director:
Naz Riahi
EVP Marketing:
Rick Haskins
VP Media Strategies:
Caty Burgess

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.