Creativity

D&AD Awards: Win One, Die Happy

This is how good it feels.

Published on Jan 22, 2013

Editor's Pick

There are only three weeks left to enter the annual D&AD awards, which celebrated their 50th anniversary last year (see winners here) and Dare would like to remind you how good it feels to tuck a yellow or black pencil under your arm.

This funny spot features creatives Bruce Duckworth, Martin Lambie-Nairn, Peter Souter and Laura Jordan-Bambach as they throw back a few pints in a bar, fully aware that the end of the world might be nigh. The tagline for the campaign, which also includes some nice print work starring people like Tony Davidson, Iain Tait and Rosie Arnold in the throes of death, is "Win One and Die Happy."

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jan 22, 2013
Agency:
Dare London
Client:
D&AD Awards

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.