D&AD: Rebranding Project

D&AD, the U.K.-based not-for-profit organization whose Black and Yellow Pencils have made an indelible mark on the international design and advertising scene, has radically revamped its identity for the first time since its founding in 1962. &quo

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D&AD, the U.K.-based not-for-profit organization whose Black and Yellow Pencils have made an indelible mark on the international design and advertising scene, has radically revamped its identity for the first time since its founding in 1962. "This is the final stage of a process that began almost three years ago," says D&AD chief executive Michael Hockney. "We initially changed our name from British Design & Art Direction to D&AD to reflect the wide range of creative disciplines from around the world that we represent. Our new corporate identity embraces D&AD's heritage while also recognizing the multifaceted nature of our work in the 21st century."

The project, led by creative partners Garry Blackburn and Simon Elliott at London's Rose design consultancy (www.rosedesign.co.uk), retains the D&AD logo designed in 1962 by Fletcher/Forbes/Gill, but with a substantial twist. "We took the original logo and combined it with a yellow hexagon

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About

Credits
Date
Sep 28, 2006
Partner:
Garry Blackburn
Designer:
Joseph Luffman
Designer:
Terry Stephens
Partner:
Simon Elliott
Agency:
Rose
Client:
D&AD
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