Creativity

You Can Swap Dull Pre-Rolls with Award-Winning Work,Thanks to D&AD's Awesome Filter

BETC's Browser Extension Ensures You Only See the Most Creative Ads

Published on May 26, 2015

Editor's Pick

Need some inspiration, creatives? This brilliant filter from D&AD substitutes pre-roll ads from YouTube videos with award-winning D&AD work from past and present. So instead of seeing the typical boring announcements, you'll see Pencil-honored ads such as Old Spice's "The Man Your Man Can Smell Like," "Bear" for Canal+, Volvo's "Epic Split," Cadbury's "Gorilla" and more.

BETC Paris created and developed the plug-in for D&AD to celebrate creativity; it works in a similar fashion to AdBlock, but instead of putting a total stop to commercials, it shows you the great ones. You can download the extension for Chrome or Firefox here.

D&AD just announced its 2015 winners last week, with P&G and Always' "Like a Girl," coming out as one of the most celebrated ads, so expect to see that one in the mix.

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About

Credits

Date
May 26, 2015
Agency:
BETC Paris
Client:
D&AD

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