Daffy's: Peep Show
Stripping down.
Published on Jan 10, 2012
Editor's Pick
To drive traffic to Daffy's in New York City's Times Square outlet, DeVito/Verdi brought back a Times Square staple from its more sordid days: The Peep Show. A 3D holographic model strips down -- upto 80% off her clothing -- while an accompanying neon sign keeps pace with each percentage-off increment.
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About
Credits
- Date
- Jan 10, 2012
- Agency:
- DeVito Verdi
- Client:
- Daffy's
- Creative Director:
- Tyler DeAngelo
- Creative Director:
- Brad Emmett
- Art Direction:
- Sherrod Melvin
- Writer:
- Jamie Overkamp
- Designer:
- Renee Lee
- Designer:
- Kaza Razat
- Production:
- Click 3X
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