Dagens Nyheter: With an Eye on Stockholm

A heightened awareness.

Published on Sep 30, 2011

Editor's Pick

Spots from Storåkers McCann AB for Dagens Nyheter, a Stockholm-based newspaper, train the spotlight on small moments in everyday life, from reading the paper with a cup of coffee, to standing in line at a food stall, to sitting around in groups. Using cinemagraph, a technique that puts one aspect in motion while keeping everything else static, six 5-second spots artistically communicate that the newspaper has an eye on every moment in the city's life.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Sep 30, 2011
Storåkers McCann AB
Dagens Nyheter

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.