Creativity

Two Kims for the Price of One Daily Mail

Mail Online Isn't Ashamed of What it Offers in New Print Ad

Published on Sep 26, 2013

Editor's Pick

The Daily Mail's MailOnline tells it like it is in a new print ad that features two Kims -- both as different from each other as could be. One is North Korean leader Kim Jong-Un, the other is reality TV star Kim Kardashian, and whether your taste for news skews towards one or the other, you're going to find them both on the same page. The ad, which also ran in Advertising Age, is for a site that seemingly came out of nowhere to become the No. 2 English news site in the United States. Read more about how MailOnline became what is on AdAge.com.

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About

Credits

Date
Sep 26, 2013
Client:
Daily Mail

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