Dairy Farmers of Oregon: Behold the Power of Hype

Mentioning lactose intolerance in a cheese ad seems a bit dangerous, we suppose, but how's this for hubris? Oregon is belittling the cheese of Wisconsin! We can't comment on the quality of Oregon cheese; we didn't know they made any. But, thanks to

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Mentioning lactose intolerance in a cheese ad seems a bit dangerous, we suppose, but how's this for hubris? Oregon is belittling the cheese of Wisconsin! We can't comment on the quality of Oregon cheese; we didn't know they made any. But, thanks to Portland's JohnsonSheen, they have plenty of 'tude for a state not known for much besides excessive rainfall. "Our media director is a big Green Bay Packers fan," explains AD Brent Anderson of the ad that has the temerity to suggest Wisconsin cheese makes a great hat. "So, naturally, we had to make fun of him."
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About

Credits
Date
Oct 23, 2003
Producer:
Jo Marie
Photographer:
David Emmitte
Art Director:
Brent Anderson
Copywriter:
Eric Samsel
Copywriter:
Miguel Caballero
Creative Director:
Mike Sheen
Photography Studio:
Polara Studios
Client:
Dairy Farmers of Oregon
Agency:
JohnsonSheen Advertising
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