Creativity

Dali Museum: Dali Hipstamatic

Surrealize your snapshots.

Published on Nov 05, 2010

Editor's Pick

To promote the opening of the new building of the Salvador Dali Museum on January 1, 2011, Goodby, Siilverstein & Partners teamed up with photo app maker Hipstamatic on The Dali Museum Goodpack. The Hipstamatic supplement goes for $.99 on iTunes and lets users effect their everyday images with Dali-inspired surrealism.

All proceeds from the app will go to the Dali Museum. The promotion also features a contest. Filmmaker John Waters will select nine finalists from user-submitted Dali-fied images. Those will be projected onto the new Dali Museum Building in St. Petersburg, Florida on opening night and the Best of Show winner will be flown in for the big event.

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About

Credits

Date
Nov 05, 2010
Agency:
Goodby Silverstein & Partners
Client:
Dali Museum
Creative Director:
Lucas Buick
Director of Development:
Ryan Dorshorst
Director of Brand Strategy:
Gareth Kay
Art Director:
Brian Gunderson
Copywriter:
Jody Horn
Director of Digital Production:
Carey Head
Senior Interactive Producer:
Alex Burke
PR:
Christine O'Donnell
PR:
Mario Estrada

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