What Amazing New Toy Is the Kid in This Ad Describing?

VFX-Heavy Swedish Spot Is for a Surprising Product

By Alexandra Jardine. Published on Sep 30, 2016

Editor's Pick

Two little boys have a conversation in this cute ad from Sweden for a company you probably won't have heard of -- and it's not about what you think.

As one is describing what sounds like an amazing new toy to his friend -- somethiing that's brand new, has a steel skeleton and a spy eye -- we see the other boys imagination take flight, picturing a superhero robot flying through the skies and saving the world from evil. However, he's puzzled when his friend mentions: "I kind of wish I could have it in my room too, so I wouldn't have to hear my sister."

Turns out it's only in the hallway, and it's a Daloc Security door.

The ad, airing in Scandinavia, is by Stockholm agency Ingo and was directed by L.A.-based Misko Iho, a Finnish film director, via Stink London. Helsinki-based Troll was responsible for the rather spectacular VFX.

Interestingly, it's not the first time Daloc has done a big-budget ad: a previous effort in 2011 featured Steven Seagal.

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Sep 30, 2016
INGO Stockholm
Fredrik Silverstrand
Daloc Security Doors
Project Manager:
Tomas Fröjd
Account Director:
Håkan Karlsvard
Creative Director:
Josefine Richards
Art Director:
Line Lorentzen
Agency Producer:
Pia Dueholm
Misko Iho
Executive Producer:
Jon Chads
2D Post Production:
Andrew Levene
Alicia Farren
Post Production:
Troll VFX
Troll VFX
3D Visual Effects Supervisor:
Samuli Torssonen
Antti Kulmala
Henri Pulla
Sound Design & Music:
El Camino Films

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