Creativity

Why Hook Up When You Can Eat Bacon?

Danepak's Rindr Gets You to the Meat of Your Dreams

By Ann-Christine Diaz. Published on Jul 12, 2016

Editor's Pick

Is there no limit to bacon brand creativity? From Oscar Mayer, we've seen a bacon-scented alarm clock and from Taco Bell a bacon-themed mall. Now, Danish bacon brand Danepak has just released "Rindr," a new kind of "dating" app that aims to hook you up with the bacon of your dreams.

An obvious play off popular dating apps Tinder and Grindr, the faux app, as seen in the above film, allows users to swipe back and forth to find their ideal porky meat mate. Created out of Isobel, the film, starring the campaign's frontman "Morten," is the latest out of the "Serious Bacon Club" campaign launched last year.

Oscar Mayer also previously released its own bacon-themed matchmaker that brought together lovers of the meat -- for real.

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About

Credits

Date
Jul 12, 2016
Agency:
Isobel
Client:
Danepak
Agency:
Isobel

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