Do you worship at the altar of bacon? Perhaps this club is for you. Danish bacon brand Danepak has started a new organization, the "Serious Bacon Club," billed as "a haven for the thousands of men an women who struggle to get through a single day without so much as a whiff of sizzling bacon."
A funny film promoting the club helps bacon lovers determine whether or not they're worthy of joining, asking, for example, who turns them on -- a hot woman in a construction hat wielding a chainsaw, a shirtless hunk with a kitten or a bare-chested flabby dude covered in slabs of bacon? What wakes them in the a.m. -- an annoying alarm bell, or a whiff of porky goodness?
London agency Isobel helped conceive the idea. Bacon aficionados can join the Serious Bacon Club here.