Creativity

Danone: When Bloated

Activia yogurt, a brand sold in Europe, Canada and elsewhere, though reportedly not to hit the States till 2006, is being hyped as a digestive aid; to quote from the Danone Canada website, it "contains a unique strain of bifidobacteria, called B

Published on Nov 22, 2005

Editor's Pick

Activia yogurt, a brand sold in Europe, Canada and elsewhere, though reportedly not to hit the States till 2006, is being hyped as a digestive aid; to quote from the Danone Canada website, it "contains a unique strain of bifidobacteria, called Bifidobacterium lactis, or BL. Danone

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About

Credits

Date
Nov 22, 2005
Client:
Danone
Chief Creative Officer:
Christian Daul
Creative Director:
Uwe Marquardt
Art Director/Illustrator:
Monika Spirkl
Agency:
Young & Rubicam Frankfurt

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