W+K London Creates An Ad out of Facial Hair to Promote TV Show

Series of Stunts Sees Agency Spending Money in Crazy Ways

Published on

Editor's Pick

Wieden + Kennedy London created what it claims is the "world's first ad made out of facial hair" to promote a TV show for U.K. comedy channel Dave. The agency approached bearded hipsters on the streets of London's Shoreditch and offered them money for selling their facial hair, turning the tufts into a poster.

The show, "24 Hours to go Broke," sends celebrities are sent to foreign locations, with the charge to blow 10,000 pounds as they wish. To promote it, W+K dreamed up a series of stunts, which it promoted on social media, in which it blew its marketing budget on crazy experiences. Along with the facial hair stunt, it tried to rebrand a fish and chip shop with the name of the show and persuaded a farmer to turn his cows into a neon-painted billboard. The brand also invited Twitter users to take a stab at advertising and create their own ads, in exchange for cash.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
May 15, 2014
Agency:
Wieden + Kennedy London
Client:
Dave
Creative:
Charlie Hurst
Creative:
Eddie Fisher
Tags
Category
Industry
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age