Cate Blanchett Narrates and Stars in This Christmas Spot From Down Under

Ad for David Jones Asks 'How Do You Christmas?'

By Alexandra Jardine. Published on Dec 15, 2016

Editor's Pick

Australian retailer David Jones has scored something of a coup in getting Oscar-winning actress Cate Blanchett to star in, and narrate, its Christmas spot this year.

In the ad, created by TBWA/Sydney and directed by Nick Ball at Blink, Blanchett asks, "How do you Christmas?" as we see vignettes illustrating a variety of different ways Australians celebrate the holiday. Nicely portrayed, they range from the low-key (two surfer girls throwing some fairy lights on a plant) to the over-the-top (ridiculous Christmas lights, or festive knits and a log fire even though it's sweltering outside), and there are some other funny moments, like the grown man who still sits on Santa's lap. But it's Blanchett's narration that really elevates this spot beyond the usual holiday fare -- and the bonus is that she appears at the end, too.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Dec 15, 2016
David Jones
Nick Ball
Production Company:
Julianne Shelton
Executive Producer:
Rob Galuzzo
Director of Photography:
Lachlan Milne
Production Designer:
Neville Stevenson
Jack Hutchings @ The Butchery
Post Production:
Agency Producer:
Simone O'Connor
Creative Director:
Craig Brooks
Cameron Dowsett, Mark Tallis

Need a credit fix? Contact the Creativity Editors


The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.