Perfect V-Day Gift? The Juicer Is Like a Jumper Cable for Your Mobile Devices

See Two of Your Devices 'Hook Up'

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Back in 2012, creatives David Ma and Nick Schmidt came up with a clever product concept, The Juicer. It was a small, sleek plug that would connect your Apple devices so if one lacked power, it could pull it from the other -- basically, like a jumper cable for your Apple tech.

Over two years later, The Juicer is no longer just an idea, and no longer for Apple gear -- it's a real product that can provide juice for your Android devices. Mr. Ma and Mr. Schmidt have launched an Indiegogo campaign to get The Juicer into full-blown production. They'll have just a couple months to raise the $65,000 needed to do so.

When the idea launched, they created a super cool teaser that paid homage to the Apple world it wanted to be part of. This demo shows a product that's arguably not as slick-looking, but one that works, for real.

The Juicer charges your phone at the same rate you'd get plugging it into your computer and also functions off tablets. Mr. Ma said his team worked the design over several times to ensure that The Juicer is compact, light and works well on a key ring or handbag.

More than two years of development taught Mr. Ma and Mr. Schmidt a number of lessons, some of which steered them away from Apple, for now, and toward developing a device for Android. "We found that it is not technologically possible to share power between iPhones as of the latest model," said Mr. Ma. Also, "in going through our strategist's research, we found there were more Android owners than iPhone owners worldwide. [So] we figured it was best to lean hard into the Android demo to build the Juicer brand amongst their community first."

He said his team hasn't abandoned the Apple set. "Who knows, maybe when the iPhone 7 or 8 comes out we'll be able to make a version of the Juicer that's iPhone compatible leveraging our existing brand equity," he said.

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About

Credits
Date
Feb 11, 2015
Client:
David Ma and Nick Schmidt
Creative:
David Ma
Creative:
Nick Schmidt
Strategist:
Manny Hernandez
Category
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