David Mamet: November the Play

To benefit his politically-themed Broadway production "November," venerable filmmaker/playwright David Mamet is stepping into character at the urging of interactive firm Situation Marketing.

The New York-based

Published on

Editor's Pick
To benefit his politically-themed Broadway production "November," venerable filmmaker/playwright David Mamet is stepping into character at the urging of interactive firm Situation Marketing.

The New York-based company developed a site, launched in December, for Mamet to assume the role of and blog as Charles H.P. Smith, the central character in "November" played by Nathan Lane in the actual production. Tackling topical issues with a satirical/absurdist slant, Mamet/Smith rants short and sweet on everything from gays in the military to illegal immigrants and stem cell research.

The main site features an image of Lane as Smith in formal presidential pose, with the amusing campaign slogan "He's the brightest kid on Capitol Hill. Ask his mom." Of course, visitors in on the joke can buy tickets to the show, meet Smith's "staff," check out pictures of famous visitors to the play and read an interview with Mamet himself.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jan 14, 2008
Client:
David Mamet
Web Development:
Situation Marketing
Designer:
Matt Healy
Tags
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age