The New York-based company developed a site, launched in December, for Mamet to assume the role of and blog as Charles H.P. Smith, the central character in "November" played by Nathan Lane in the actual production. Tackling topical issues with a satirical/absurdist slant, Mamet/Smith rants short and sweet on everything from gays in the military to illegal immigrants and stem cell research.
The main site features an image of Lane as Smith in formal presidential pose, with the amusing campaign slogan "He's the brightest kid on Capitol Hill. Ask his mom." Of course, visitors in on the joke can buy tickets to the show, meet Smith's "staff," check out pictures of famous visitors to the play and read an interview with Mamet himself.