Dazed and Confused: Pokeware

Dazed and Confused pokes into AR.

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As part of its Augmented Reality issue, Dazed and Confused introduces Pokeware technology. The issue features five AR-activated fashion videos showcasing Spring collections, the best of which are summed up in a 30-second teaser featuring Pokeware. The tech allows readers to pause the teaser mid-viewing to see which designers were behind the fashions shown.

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About

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Date
Feb 24, 2010
Client:
Dazed and Confused
Category
Latest Creativity News on Ad Age

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