Creativity

Dazed and Confused: Pokeware

Dazed and Confused pokes into AR.

Published on Feb 24, 2010

Editor's Pick

As part of its Augmented Reality issue, Dazed and Confused introduces Pokeware technology. The issue features five AR-activated fashion videos showcasing Spring collections, the best of which are summed up in a 30-second teaser featuring Pokeware. The tech allows readers to pause the teaser mid-viewing to see which designers were behind the fashions shown.

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About

Credits

Date
Feb 24, 2010
Client:
Dazed and Confused

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