Creativity

Mice Go Missing All Over New York City

D-Con's Guerilla Campaign Plays on Familiar Wild Postings

Published on Apr 25, 2014

Editor's Pick

Missing persons posters (and Dan Smith flyers) are a familiar site in the subways and on the streets of New York City. Now, they're being joined by another kind of wild posting. Havas Worldwide New York recently created this guerilla campaign featuring the sad mugs of little mice, who have been disappearing all over town, courtesy of D-Con. The ads have even been placed "at mouse level" so the rodent population can see them.

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About

Credits

Date
Apr 25, 2014
Agency:
Havas Worldwide New York
Chief Creative Officer:
Darren Moran
Client:
D-Con
Group Creative Director:
Dustin Duke
Group Creative Director:
Jon Wagner
Creative Director:
Gian Carlo Lanfranco
Creative Director:
Rolando Cordova
Art Director:
Rocky Pina
Chief Strategy Officer:
Tim Maleeny
Group Planning Director:
Kerin Morrison
Senior Strategist:
Chris Lake
Print Production Manager:
Linda Pino

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