DDB Brussels is cutting out the interview small talk and getting straight down to business by giving students just six seconds to impress the executive creative director, Peter Ampe.
The agency, aware that it has little time to look at student resumes, is using Vine, Twitter's six-second video storytelling app, as a way to test the creativity and resolve of applicants.
Already, the first few films have been uploaded onto DDB Brussel's Facebook page and circulated on Twitter using the #DDBExpress hashtag. The small numbers on show suggest that the novel recruitment process may have weeded out less dedicated applicants, although the deadline is not until May 31st.
Maarten Van Daele, a strategic planner at DDB Brussels, whose clients include VW, Audi and Ikea, said, "Peter [Ampe] really wants to find only the students who embrace new technology and can use it to convey powerful messages."
The creators of the top ten Vine entries will be invited to join the DDB Express train on its way to the Cannes Lions International Festival of Creativity in June. On the way, they will be asked to work on creative briefs. At each stop, creative work will be assessed and the lowest scorer asked to leave, until there are only two left. The winners will join DDB at Cannes and afterwards take up a paid three month internship at DDB Brussels.
Mr. Van Daele added, "We won't use Vine for all our recruitment processes--we will still see people with their portfolios--but it's an ideal tool for making a first impression."