Creativity

DDB Becomes DDB&R in Honor of International Women's Day

First Female Copy Chief Phyllis Robinson Gets Name on Door; Agency Also Reworks Old Ads

By Alexandra Jardine. Published on Mar 08, 2017

Editor's Pick

DDB is marking International Women's Day by adding the name of the agency's first female copy chief -- Phyllis Robinson -- to its door globally.

For today, DDB will become DDB&R, with the change affecting DDB Worldwide's physical signage, email signatures, meeting rooms and the agency's website. This will be supported by a social campaign in which it celebrates Robinson's career success by altering the copy on some of the agency's most famous ads, which were written by women.

For example, in a famous Polaroid ad, the original copy "it's like opening a present" is changed to "it's like revealing a woman wrote one of your favorite ads." A 1976 TV ad from the campaign, featuring Candice Bergen, will also be changed via lip-synching.

A classic print ad for Orbach's, which read "We regret to inform you your school stuff is ready at Orbach's" becomes "we regret to inform you that not all advertising classics were written by men" while a line for Levy's Jewish Rye -- "You don't have to be Jewish to love Levy's" -- is changed to "You don't have to be male, to change advertising."

While the agency name change is temporary, DDB will add permanent quotes from Phyllis Robinson to the meetings rooms in each North American office -- examples include "Do the kind of work nobody else is doing."

The idea is somewhat reminisicent of fellow DDB shop Adam&Eve/DDB's move last year, when it rechristened its own name to Eve&Adam.

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About

Credits

Date
Mar 08, 2017
Agency:
DDB
Chief Creative Officer:
Ari Weiss
Client:
DDB
Chief Creative Officer:
Cosmo Campbell
Executive Creative Officer:
Barb Williams
Senior Copywriter:
Kari King
Creative Director:
Sam Brown
Associate Creative Director:
Michelle Sjoberg
Senior Copywriter:
Rachel Jamieson
Head of Production:
Marla Ulrich
Director of Corporate Communications:
Christie Giera
Agency Communications Manager:
Madison Seely
Managing Director:
Martine Levy
Art Director:
Noella Choi
Creative Resource Manager/Project Manager:
Caitlin Gillis-Grabinsky
Print Producer:
Tracy Haapamaki

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