DDB New York: Water is Life

Would you drink this?

Published on Mar 22, 2012

Editor's Pick

For World Water Day, DDB launched a pro-bono project that placed drinking water cups near New York City's most polluted water -- stagnant pools and dripping pipes included. Although NYC has some of the world's cleanest tap water, the city is home to lots of areas with fetid water sources.

Unfortunately, in many parts of the world, regular drinking water of the same quality.

Printed on the drinking cups were facts about the world's water supply, directing users to

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Mar 22, 2012
DDB New York
Chief Creative Officer:
Matt Eastwood
DDB New York
Menno Kluin
Frank Cartagena
Art Director:
Sam Shepherd
Juan Carlos Pagan
Joanne O'Neill

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