Creativity

DDB New York: Water is Life

Would you drink this?

Published on Mar 22, 2012

Editor's Pick

For World Water Day, DDB launched a pro-bono project that placed drinking water cups near New York City's most polluted water -- stagnant pools and dripping pipes included. Although NYC has some of the world's cleanest tap water, the city is home to lots of areas with fetid water sources.

Unfortunately, in many parts of the world, regular drinking water of the same quality.

Printed on the drinking cups were facts about the world's water supply, directing users to WaterisLife.com.

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About

Credits

Date
Mar 22, 2012
Agency:
DDB New York
CCO:
Matt Eastwood
Client:
DDB New York
ECD:
Menno Kluin
Copywriter:
Frank Cartagena
Art Director:
Sam Shepherd
Designer:
Juan Carlos Pagan
Designer:
Joanne O'Neill

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