Creativity

A Digital Patent Office For Creative Ideas

DDB and Swedish newspaper create archive to ensure no-one steals your concepts

Published on May 29, 2013

Editor's Pick

Whether or not you can copyright creative ideas has long been a matter for debate. But now DDB Stockholm has attempted to solve it with "The Drawer", which it describes as a "digital patent office for creative ideas".  Made in collaboration with Sweden's largest newspaper Dagens Nyheter, the site lets users log in via Facebook, then upload a description and simple sketch of a creative idea, together with the date and time. So, if someone steals it, they can prove that it was theirs first.

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Credits

Date
May 29, 2013
Agency:
DDB Stockholm
Client:
DDB Stockholm/Dagens Nyheter
Creative Director:
Fredrik Simonsson
Creative Director:
Magnus Jakobsson
Art Director:
Victor Arve
Copywriter:
Tove Eriksen Hillblom
Copywriter:
Olle Langseth
Design:
Patrick Emt
Design:
Petter Eriksson
Account Manager:
Caroline Wesslen
Digital Producer:
Marcus Almen

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