Creativity

Dead Space 2: Your Mom Hates Dead Space 2

But didn't most of their moms buy it for them?

Published on Jan 20, 2011

Editor's Pick

Moms hate Dead Space 2 is the premise behind this campaign for the Visceral Games/EA title.

Despite the game's M rating, the spot seems to suggest that the marketer is looking to a much younger audience, because, do men over 17 still need mom's disapproval?

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About

Credits

Date
Jan 20, 2011
Agency:
DraftFCB San Francisco
Client:
Dead Space 2
Creative Director:
Tony Vazquez
Creative Director:
Colin McRae
Art Director:
Justin Hargraves
Copywriter:
Eric Molina
Production Company:
Go Film
Director:
Charles Jensen
Senior Producer:
Jeremy Arth

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