Del Monte: Milk-Bone Double Doggies

Last time we visited Milk-Bone (click here for that) the two-woofs-up outdoor ads featured a dog, a si

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Last time we visited Milk-Bone (click here for that) the two-woofs-up outdoor ads featured a dog, a simple graphic device and a logo. Now the dog is the simple graphic device in these new in-store/event posters from Draft FCB. The object, says ECD Rodd Chant, is to "deliver a sense of connection between dog and pet parents at snack time. It's a time when you and your dog lock eyes, and without words you're able to say so much to each other." Man, that's so emotional we just wanna break into a rendition of "I Loves You Corgi." The photography is stock.
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About

Credits
Date
Aug 24, 2006
Executive Creative Director:
Rodd Chant
Group Creative Director:
Sandy Greenberg
Group Creative Director:
Terri Meyer
Art Director:
Daniela Montanez
Copywriter:
Matthew Bottkol
Client:
Del Monte
Agency:
Draft FCB New York
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