This Swedish Cake Brand Got Creative With 'Alternative Facts'

A Post-Truth Approach From Delicato

Published on

Editor's Pick

Following the row over the "alternative facts" about numbers at President Trump's inauguration, it seems marketers from other countries haven't been afraid to get on the bandwagon.

Over in Sweden, cake brand Delicato created an ad that presents as an "alternative fact" that 13.2 million Swedes eat a Delicato cake every day. Sweden's population has just passed 10 million.

The print ad, by DDB Stockholm, has gone viral on Facebook, and is also appearing in Swedish magazine Fokus.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jan 26, 2017
DDB Stockholm
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age