Delites: How Far Will You Go

Worship the almighty crisp.

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Editor's Pick

Vending machines have gone from passe to officially cool. Brands all over the world are coming up with new ways to make them more interactive, whether it's Limon & Nada's temperature controlled sodas in Spain, Argentinian beer brand Cerveza Salta's machine that you need to rugby-tackle to get a can out of or Coke's Hug Machine in Singapore.

The latest vending machine stunt comes from Australia, where, to promote its Delites-brand rice chips, snack manufacturer Fantastic set up an interactive vending machine to test out how far people would go to get a free snack. First it asked passers-by to press a red button a certain number of times in order to obtain a free pack, with the number of clicks increasing until it reached 5000 times. After that the requests went further; would people dance like a robot, or even bow down and worship the machine? You can probably guess the answer.

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Jul 11, 2012
Clemenger BBDO
Creative Director:
Karl Fleet
Digital Creative:
Oliver Prenton
Digital Creative:
Matt O'Grady
Agency Producer:
Holly Horne
David Ngo
Oliver Prenton
Matt O'Grady
Production Company:
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