Creativity

Delites: How Far Will You Go

Worship the almighty crisp.

Published on Jul 11, 2012

Editor's Pick

Vending machines have gone from passe to officially cool. Brands all over the world are coming up with new ways to make them more interactive, whether it's Limon & Nada's temperature controlled sodas in Spain, Argentinian beer brand Cerveza Salta's machine that you need to rugby-tackle to get a can out of or Coke's Hug Machine in Singapore.

The latest vending machine stunt comes from Australia, where, to promote its Delites-brand rice chips, snack manufacturer Fantastic set up an interactive vending machine to test out how far people would go to get a free snack. First it asked passers-by to press a red button a certain number of times in order to obtain a free pack, with the number of clicks increasing until it reached 5000 times. After that the requests went further; would people dance like a robot, or even bow down and worship the machine? You can probably guess the answer.

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About

Credits

Date
Jul 11, 2012
Agency:
Clemenger BBDO
Client:
Delites
Creative Director:
Karl Fleet
Digital Creative:
Oliver Prenton
Digital Creative:
Matt O'Grady
Agency Producer:
Holly Horne
Editor:
David Ngo
Editor:
Oliver Prenton
Editor:
Matt O'Grady
Production Company:
Anifex

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