Dell Adamo: Douglas Little Laptops Bergdorf Windows

Designer Douglas Little designs luxury laptops for Dell and continues the story in the windows of Bergdorf Goodman.

Published on Nov 06, 2009

Editor's Pick

Dell tapped CAA Marketing and designer Douglas Little to bring a sense of luxury and story to the launch of its new, super-thin Adamo line. Little created a series of high-end covers adorned with pricey materials, and carried out each design's concept onto the larger palette of Bergdorf Goodman's window displays. In one scene, for example, the laptop takes the place of the pea in Hans Christian Andersen's classic fairy tale. The promotion began on October 23 and will run through November 9.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Nov 06, 2009
CAA Marketing
Dell Adamo
Designer/Creative Director:
Douglas Little

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.