Creativity

Dell: Annie

Dell could help you fly.

Published on Jul 27, 2012

Editor's Pick

Can a laptop help you fly? For once, a brand doesn't overstate the case when it says, yes, it can. Y&R New York's inspirational spot for Dell is about "Annie," a little girl that wanted to fly. She went through many a scraped knee until she figured out that with the support of Dell's "mighty machine," she might be able to make it happen.

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About

Credits

Date
Jul 27, 2012
Agency:
Y&R New York
CCO:
Jim Elliott
Client:
Dell
Creative Director/Copywriter:
Margot Owett
Creative Director/Art Director:
Fern Cohen
Executive Director of Content Production:
Nathy Aviram
Agency Producer:
Tamara Lecker
Executive Producer of Music:
Jessica Dierauer
Global Business Leader:
Joe Rivas
Production Company:
Gorgeous / Anonymous
Director:
Peter Thwaites
EP:
Anna Hashmi
Producer:
Alicia Richards
Director of Photography:
Igor Jaude Lillo
Editorial Company:
Work Post
Editor:
Neil Smith
EP:
Erica Thompson
EP:
Jane Dilworth
Post Producer:
Joy Purver
Post Production:
The Mill
VFX Supervisor:
Hitesh Patel
Post Producer:
Boo Wong
Audio Post Production:
Heard City
Mixer:
Philip Loeb

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