Cosmically Connected Brothers Maintain Synchronicity Across Continents in Dell Spot

What's a Few Thousand Miles Between Friends?

Published on

Editor's Pick

Dell has been doing some really nice work lately, with narrative spots that show how the technology can make a difference in people's lives -- told in a really fantastical way. We saw it before with "Thomas," and now, Y&R is back with "Brothers," a new spot that connects Dell tech with entrepreneurial spirit.

The commercial tells the story of the Brothers Kavanuagh, siblings who, from a young age, were so in sync that it was like a cosmic connection. When the two had the exact same brilliant business idea at the same time, they had to physically separate from each other in order to grow the company.

But no matter. Dell tablets kept them connected, both in a personal way and for work.

"Brothers" will launch on television Feb. 1 and a 30-second spot will air during the Sochi Olympics broadcast.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now


Jan 29, 2014
Jim Elliott
EVP/Global Creative Director:
Jim Radosevic
CD/Art Director:
Fern Cohen
Margot Owett
Executive Producer:
Craig Jeliniker
Assisant Producer:
Taylor Schomann
Business Affairs Manager:
Judith Pardo
Executive Music Producer:
Jessica Dierauer
Assistant Music Producer:
Rachel Rauch
EVP, Global Client Leader:
Joe Rivas
Planning Director:
Laura Frank
Production Company:
Anonymous Content
Sr. Executive Producer:
Jeff Baron
Tomas Jonsgarden
Work Post
Woodwork Music
Audio Post:
Heard City
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age