Creativity

Dell: Ditty

Playing off that irresistible urge you feel to dance, lip sync and rock out on air guitar while listening to your digital music player, Dell has concocted a tongue-firmly-in-cheek internet campaign that introduces the fictional Mitch Ferrence as the

Published on Jan 17, 2006

Editor's Pick

Playing off that irresistible urge you feel to dance, lip sync and rock out on air guitar while listening to your digital music player, Dell has concocted a tongue-firmly-in-cheek internet campaign that introduces the fictional Mitch Ferrence as the spokesman for its new MP3 player. A former boy-band impresario with a skewed outlook on style and rhythm, Mitch plugs the new Dell DJ Ditty in a series of instructional "ditty-o's" (that's "videos" for all you non-hip types) at DellDitty.com, where visitors can learn semi-professional techniques for air guitar, lip syncing and red-hot dance moves like "Greedy Buffet Patron" and "Stomp the Squirrel." Each video is broken down into a series of shorter web films and viral lesson clips for easy distribution, ensuring that everyone can "maximize their musical experience" through the wisdom of maestro Mitch.

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About

Credits

Date
Jan 17, 2006
Production Company:
Anonymous Content
Client:
Dell
Director:
Joel Peissig
Creative Director:
Guy Seese
Sound Designer:
Vince Werner
Sound Designer:
Eric Johnson
Sound Designer:
John Buroker
Sound Designer:
Kira Anderson
Editor:
Matt Ralston
Copywriter:
Mike Tuton
Agency Producer:
Chris Allen
Line Producer:
Brian Sullivan
Director of Photography:
Paul Andresen
ACD/Art Director:
Todd Derksen
Photography:
Olugbenro Ogunsemore
Programmer:
Patrick Law
Developer:
David Baldeschwieler
Developer:
Michael Hestness
Developer:
Jeremy Edwards
Developer:
Andres Krogh

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