Creativity

Dell: Thomas, Creator of an Alternate Universe

Some imagination required.

Published on Feb 13, 2013

Editor's Pick

We have been charmed by Y&R New York's delightful campaign for Dell, that eschews hardware and software to focus on the creative possibilities the company's products can offer you. Previously, we saw how it could help a little girl "fly," and help a young man create stars for his city-dwelling friend. Now, Furlined's Bjoern Ruehmann tells the quirky tale of Thomas, a district manager who enters a different world during his commute, thanks to the power of Dell technology and a little bit of imagination.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Feb 13, 2013
Agency:
Y&R New York
Chief Creative Officer:
Jim Elliott
Client:
Dell
Global Creative Director:
Jim Radosevic
CD/AD:
Fern Cohen
CD/Copywriter:
Margot Owett
Copywriter:
Bruce Jacobsen
Executive Producer:
Craig Jelniker
Assistant Producer:
Abby Bralove
Executive Producer of Music:
Jessica Dierauer
Music Producer:
Rachel Rauch
Production Company:
Furlined
Director:
Bjoern Ruehmann
Producer:
Leah Fleischmann
Director of Photography:
Roman Vasyanov
Senior Executive Producer:
David Thorne
President:
Diane McArter
Editorial:
Work Post
Visual Effects:
MPC

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.