Creativity

Deloitte: Data at the Races

Kentucky Derby meets facts and figures.

Published on Oct 03, 2011

Editor's Pick

Deloitte launches its Online Business Innovation service with a data experience from agency WE ARE PI. The initiative wants to show Deloitte as a data-driven strategic consultancy. To visualize this, a digital "horse race" is presented, setting up data from sectors like mobile commerce, online retailing and gaming to "race" against each other. As a user, you can "place a bet" on on specific horse and watch the race, while salient data points are presented. There will be a new race every week for 10 weeks.

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Credits

Date
Oct 03, 2011
Agency:
We Are Pi
Client:
Deloitte
Production Company:
Cartelle Interactive Studio
Sound Design:
Wave Amsterdam

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