Deloitte launches its Online Business Innovation service with a data experience from agency WE ARE PI. The initiative wants to show Deloitte as a data-driven strategic consultancy. To visualize this, a digital "horse race" is presented, setting up data from sectors like mobile commerce, online retailing and gaming to "race" against each other. As a user, you can "place a bet" on on specific horse and watch the race, while salient data points are presented. There will be a new race every week for 10 weeks.