Creativity

This plug-in will make your Twitter feed more gender equal

Deloitte Digitals and ACNE also aim to expand it to ethnicity, religion and more

By Alexandra Jardine. Published on Jun 28, 2018

Editor's Pick

Do you ever worry your Twitter feed isn't diverse enough? If so, a new plug-in from Deloitte Digitals and ACNE London will help you with that echo chamber feeling.

Diversify Your Feed will analyze your data quickly, tell you the gender split, and then help you balance it out by suggesting new people to follow.

The plug-in was launched at technology event Women of Silicon Roundabout in London last week. While gender is the focus at present, the plan is that #DiversifyYourFeed will eventually measure and analyze other forms of diversity, including ethnicity, sexuality, religion and politics. There are also plans to adapt the plug-in to diversify the feeds of other social media, including Instagram, LinkedIn and Facebook.

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Credits

Date
Jun 28, 2018
Client:
Deloitte Digitals
Agency:
ACNE Advertising

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